'Don't Sugarcoat it.'

Having Type 2 diabetes can be scary. So how did AstraZeneca make the UK public more aware and entice them to ‘get checked’? For starters, treat the topic of ‘sugar’ in more surprising ways. And to keep them intrigued, do something unexpected…like a rap/slam poem, ‘Don’t sugarcoat it’.

(The client didn’t go for the rap but it was fun writing and recording it ;)

T2D. Don’t sugarcoat it’ - rap/slam

It’s not about the ice cream
or the apple pie,
listen up buddy
’cos reality don’t lie.
To tell you the truth
it’s not just about a sweet tooth,
yeah you gotta watch your diet
or blood sugar levels gonna riot.

But maybe what you didn’t know
about Type 2D,
it can affect your heart
and strain those kid-neys.
you’ve put down that soda,
and cut out the wings,
you’re jumping’ on a treadmill
and getting yourself mov-ing.

So let’s get a headstart
before it gets to your kidneys and your heart,
to really approach it,
we gotta stop sugarcoatin’ it.
To know how T2D can affect,
go to the doc, go get checked.

Get checked or go to getcheckedT2D.com for more info.