A fairytale ending for Arcomegaly sufferers

Arsenal CDM, Paris asked me to create an awareness campaign for IPSEN for doctors’ offices to draw attention to a disturbing disorder called Acromegaly. It occurs when your body makes too much growth hormone (GH) causing bones, cartilage, body organs, and other tissues to increase in size. The only indication that you know you have it is when your fingers and feet keep growing. With this insight, I created an imaginative, modern, fairytale print/digital campaign that would stand out in any doctor's office and not intimidate sufferers. 

It was translated into Spanish, turned into a radio campaign that went live in numerous South American countries and won 2 Gold Empreintes awards in France.