SANOFI…more human than ever

How do you rebrand France's biggest healthcare company in an inclusive way?

Working with FutureBrand in Paris, I was part of the creative team who helped Sanofi’s global rebrand rollout in 2022.

Sanofi brand film - a real group effort

From the CEO to lab technicians, journalists, factory workers and consumers, we asked them how they’re living up to their purpose. We then filmed them saying it. Some were hesitant, others were excited. In the end, it all made for a more natural, diverse brand film, with real Sanofi people rather than actors. #WeNeverSettle

A new logo, a new Sanofi

Connecting the dots to unite as one company behind a bold, new visual identity.

Sanofians like Olympians always aim higher

As a proud partner of the 2024 Olympics and Paralympics, Sanofi shows that they too spend every day challenging themselves to be better, go further and never settle. This way they can strive to ‘chase the miracles of science to improve people’s lives’. #WeNeverSettle

Watch that tone

That’s not all. We then created ToV (tone of voice) guidelines so everyone, not just scientists, can understand the new discoveries, innovations and explorations.

210910_SN_TOV_ v4 (4)_Page_01.jpg
210910_SN_TOV_ v4 (4)_Page_09.jpg
210910_SN_TOV_ v4 (4)_Page_10.jpg
210910_SN_TOV_ v4 (4)_Page_12.jpg
210910_SN_TOV_ v4 (4)_Page_21.jpg
210910_SN_TOV_ v4 (4)_Page_22.jpg
210910_SN_TOV_ v4 (4)_Page_23.jpg
210910_SN_TOV_ v4 (4)_Page_34.jpg
210910_SN_TOV_ v4 (4)_Page_35.jpg

Your images matter

To show how Sanofi was changing, we needed to change not just their image but also their images: photography. After a an exploratory of different photographers, I found the ones who can bring 'humanity' and feeling to our leaders, workers, and our buildings, test tubes, events… everything.

IF_SANOFI_New Photography Overview _11.04.21.IF_Page_01.jpg
IF_SANOFI_New Photography Overview _11.04.21.IF_Page_02.jpg
IF_SANOFI_New Photography Overview _11.04.21.IF_Page_03.jpg
IF_SANOFI_New Photography Overview _11.04.21.IF_Page_07.jpg
IF_SANOFI_New Photography Overview _11.04.21.IF_Page_11.jpg
IF_SANOFI_New Photography Overview _11.04.21.IF_Page_15.jpg
IF_SANOFI_New Photography Overview _11.04.21.IF_Page_20.jpg