Irene Fogarty

Collaborating with NYC creative teams for global launch Inpefa (heart failure drug)
Create, oversee and manage content for Bayer, Merck, in Fr & UK
Overseeing brand guidelines for global pharma brands, updating them to align with business goals and ensure brand consistency
Delivering videos, films, print and HCP campaigns for Gardasil 9 against HPV-related cancers

Collaborated with FutureBrand Paris, to help rebrand Sanofi for global brand roll out in 2022
Worked with Marketing to elevate content for all comms and ensure brand consistency across all channels
Contributed to new mission/tagline: ‘We chase the miracles of science to improve people’s lives’
Worked with scientific journalists to make content simpler and more engaging
Refreshed Sanofi’s corporate ToV (tone of voice) for a more human one that aligned with their new global mission

Developed Clinutren’s ‘Good nutrition never grows old’ campaign to highlight awareness of malnutrition in older people in FR, SP, GER, UK
Wrote films, assets, taglines, and presented to clients and internal teams
Oversaw campaigns and presented work and initial ideas to Nestlé French clients
English and Fr films/social media campaigns

Creating and overseeing creative for Sandoz’ biggest offers to pharmacist in local markets (IT/FR/GER/UK)
Overseeing all creative materials for EU IPSOS testing
Head of content, copy, campaigns and managing creative teams
Writing up pharma industry leaders’ insights, trends and predictions for campaign

Created brand videos, campaigns and manifestos for Sanofi Allegra’s ‘Live your life not your allergies’ campaign
Developed campaign stories for GSk’s toothpaste brand, Sensodyne

Awarded 2 Cannes lions, 6 shortlists for Colgate’s ‘Bring back that whiter smile’ print/OOH campaign, (first ever award for agency & client)
Oversaw creative team for Colgate’s global brands (Total, Ajax, Gourmet Spa Shower Gel, Soupline)
Increased UK/EU sales by 17% for Colgate’s biggest toothpaste brand, Total
Participated in annual NYC ‘think tank’ brainstorming sessions with global CDs to envision future of CP brands
Developed Colgate’s ‘Two Minute Tales,’ first digital plalorm to help parents get their kids to brush their teeth: https://colgatetwominutetales.co.uk

Created award-winning ‘Let Your Art Speak For Itself Prix Empreintes, 2015
Print & digital campaign targeting doctors to use TEOSYAL RHA, the first hyaluronic acid filler pen
Created ‘What If?’ Acromegaly awareness campaign that won 2 Gold Prix Empreintes, digital, print & radio

Launched Trojan’s XOXO condoms, ‘Listen to your inner voice’ targeting young women to buy condoms
Campaign garnered a lot of PR and attention: https://www.thecut.com/2017/04/trojan-xoxo-condom-for-women.html